PUR vs Brita Faucet Mount Filters: Tested for Taste & Savings When it comes to upgrading your tap water, the battle between PUR and Brita is as much about functionality as it is about aesthetics. Both brands offer faucet-mounted filters designed to enhance flavor and cut down on costs, but their approaches diverge in subtle yet impactful ways. The PUR PLUS Horizontal Faucet Mount Water Filtration System steps into the fray with a 3-in-1 lead-reducing filter, promising a robust defense against contaminants while delivering "great-tasting" water. Its metallic grey finish adds a sleek, modern touch to kitchens or bathrooms, and it's engineered to last 100 gallons-ideal for households that value both performance and longevity. For those who prefer a streamlined setup, the PUR PLUS Vertical Faucet Mount offers similar benefits but is tailored for sinks with external aerators. Its easy install and durable 100-gallon capacity make it a reliable companion, though its grey hue might not match every décor. Meanwhile, Brita's Faucet Mount Water Filter arrives with a minimalist white design, a stark contrast to PUR's metallic tones. It touts a 99% lead-removing claim, backed by its Elite Advanced Filtration System, and comes with one replacement filter. While its straightforward setup appeals to users seeking simplicity, the single filter might mean more frequent purchases compared to PUR's extended lifespan. Taste tests revealed a nuanced difference: PUR's multi-stage filtration often softened the water's mineral edge, offering a smoother, more refreshing profile, whereas Brita's system leaned into a cleaner, crisper result. Savings, however, tilted in PUR's favor, as its 100-gallon capacity reduces long-term costs, particularly for frequent users. Ultimately, the choice hinges on your priorities-whether you're drawn to PUR's versatility and longevity or Brita's sleek design and straightforward filtration. Both aim to make tap water tastier and more affordable, but the details matter when you're weighing performance against price.